Elliott Hill : Un PDG qui a saboté son propre rythme

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"The results aren't there yet." Nike's CEO said that the same quarter his headline earnings looked like a beat.

Elliott Hill delivered that line on the fiscal fourth-quarter call. The number he was undercutting: earnings per share of $0.72. Strip out the $0.52 recovery from tariff refunds under the International Emergency Economic Powers Act (IEEPA), and the real figure was $0.20. A CEO choosing not to hide behind a number that was mostly refunds tells you more than the beat did, and the market read the quarter the same way. Shares fell.

Greater China revenue fell roughly 17%, a decline that predates Hill and shows no sign of turning. That is a problem. Converse dropped 32%. The one bright spot, the North American wholesale rebuild, is real but nowhere near large enough to offset China.

A week before earnings, Nike named its next chief financial officer. David Denton comes from outside the consumer athletic industry entirely. Most recently he was at Pfizer, and before that Lowe's. Nike is paying him a $7.25 million cash award to offset the equity he forfeits leaving Pfizer, on top of an annual package worth more than $14 million. This is the company paying up to secure a new CFO mid-turnaround.

Two ways to read that hire: discipline arriving to impose capital rigor on a turnaround that needs it, or a board reaching for a balance-sheet operator because it is less sure it can reignite product demand.

Either way, capital discipline does not design a shoe.

What I am watching: whether Denton's first capital decisions tighten Hill's plan or just fund more of it.

When a CEO admits the turnaround isn't working the same week his board hires a CFO from outside the industry, is that discipline arriving or is the company still hunting for a fix?

🔗 Source: Nike Results Top Estimates Even as China Sales Drop 12%; Retailer Expects $986 Million Tariff Refund

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